Dr Makhluks Articles: October 2014

Friday, 17 October 2014

MBA Guide Manual-Bus-401

SCHOOL OF BUSINESS ADMINISTRATION

1. COURSE NUMBER & TITLE: BUS 401 ‑ Introduction to Business

2. COURSE DESCRIPTION: A course designed to introduce the student to the composition and functioning of the business world. The student is made aware of the actions and effects of elements such as markets, labor, the legal environment, management and financial institutions in the American economy.

3. COURSE GOALS: Participants in this course will be expected to:

3.1 become familiar with the activities and effects of major elements of American business.

3.2 recognize and differentiate between major forms of business organizations.

3.3 understand the goals and activities of labor.

3.4 become aware of the presence and activities of government in the business world.

3.5 distinguish between the different types of markets.

3.6 appreciate the role of management.

3.7 learn international aspects of business.

3.8 gain an understanding of the activities of the Federal Reserve, commercial banks and other financial institutions.

4. COURSE CONCEPTS:

4.1 Corporations, partnerships and proprietorships.

4.2 Labor unions, collective bargaining, shops, strikes, walkouts, compensation.

4.3 Taxation, banking, debt management, fiscal policy, money, credit, monetary policy, borrowing.

4.4 Trade balances, tariffs, quotas, foreign exchange, agreements, embargoes reciprocity.

4.5 Oligopoly, monopoly, pure and perfect competition, monopolies tic competition.

4.6 Risk, decision‑making, coordination, profit seeking.

5. LEARNING ACTIVITIES:

5.1 Reports and projects

5.2 Reading assignments

5.3 Oral discussions with instructors

5.4 Problem solving

5.5 Library research

5.6 Term papers

6. PERFORMANCE REQUIREMENTS:

6.1 Make a comparative analysis of planned economies and market economies in terms of features, strengths, and weaknesses of each.

6.2 Identify major business environments and show how each influences the activities of a firm.

6.3 Explain entrepreneurship and its’ role in the modern American economy.

6.4 Describe some of the ways in which social, cultural, economic, legal, and political differences between nations affect international business.

6. PERFORMANCE REQUIREMENTS:(Continued)

6.5 Show how the concept of social responsibility applies to environmental issues and to a firm’s relationships with customers, suppliers, employees, and investors.

6.6 Define the four components of the management process and explain the role of each in a business organization.

6.7 Explain the differences between functional, matrix, divisional, and international organizational structures.

6.8 Explain human resource management and its’ role in achieving the goals of the firm.

6.9 Identify and analyze the most important theories of employee motivation.

6.10 Discuss the three categories of organizational markets and explain how organizational buying behavior differs from consumer buying behavior.

6.11 Identify the various pricing objectives that govern pricing decisions and describe the price-setting tools used in making these decisions.

6.12 Compare the five basic forms of transportation and explain how distribution can be used as a marketing strategy.

6.13 Identify the major objectives of product promotion and discuss the considerations involved in selecting a promotional mix.

6.14 Identify the characteristics that distinguish service operations from goods production and explain the main differences in the service focus.

6.15 Discuss the interrelationships between output, productivity, and quality.

6.16 Explain why businesses must manage information and show how computer systems and communication technologies have revolutionized information management.

6.17 Describe the three basic financial statements and show how they reflect the activity and financial condition of a business.

6.18 Discuss the activities and economic effects of the federal reserve as a central bank of the United States.

6.19 Define the major types of securities and explain the role of securities markets in the Unites States economy.

6.20 Explain how risk affects business operations and the role of financial management in minimizing risk.

7. ASSESSMENT PLAN: Students are required to complete all performance requirements and demonstrate mastery by means such as examination, paper writing, oral presentations and course work.

8. RECOMMENDED TEXT:

Griffin, R. W. and Ebert, R. J.: Business. 7^th Edition. Englewood Cliffs, NJ. Prentice Hall, 2004,

9. RECOMMENDED REFERENCES

Kreitner, Reece, & O'Grady; Business. Boston, MA: Houghton‑Mifflin.

Pride, Hughes, & Kepoor; Business. Boston, MA: Houghton-Mifflin.

Blake, Robert R. and Jane S. Mouton: Productivity: The Human Side. New York: American Management Association: 1981.

DeNisi, Angelo S. and Ricky W. Griffin: Human Resource Management. Boston; Houghton Mifflin; 2001

Evans, James and James Dean, Jr.: Total Quality: Management, Organization and Strategy, 2^nd Edition. Cincinnati; South-Western; 2000

Foster, S. Thomas, Jr.: Managing Quality: An Integrative Approach. Upper Saddle River, NJ; Prentice Hall; 2001

Heizer, Jay and Barry Render: Operations Management, 6^th Edition. Upper Saddle River, NJ; Prentice Hall; 2001

9. RECOMMENDED REFERENCES CONTINUED:

Heyne, Paul, Peter J. Boettke, and David L. Prychitko: The Economic Way of Thinking, 10^th Edition. Upper Saddle River, NJ; Prentice Hall; 2003.

Horngren, Charles T. Et Al: Accounting, 5^th Edition. Upper Saddle River, NJ; Prentice Hall; 2002

Husted, Steven and Michael Melvin: International Economics, 5^th Edition. Boston; Addison Wesley Longman; 2001.

Hutt, Michael D. and Thomas W. Speh: Business Marketing Management, 6^th Edition. New York; Dryden Press; 1998.

Laudon, Kenneth C. and Jane P. Laudon: Management Information Systems: Managing the Digital Firm, 7^th Edition. Upper Saddle River, NJ; Prentice Hall; 2002.

Moorhead, Gragory and Ricky W. Griffin: Organization, 6^th Edition. Boston; Houghton Mifflin; 2001.

Revised 7/14/03 RH

Sunday, 5 October 2014

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